JUUL Review

THE name associated in the USA with vaping, JUUL has unrivalled dominance in the USA.  Is the JUUL something worthy of the attention or is it simply yet another starter kit?

If you follow the news in any way then you will have heard of the JUUL.  It is a simple vaping style device designed to aid smokers quit and over the past 2 years it has taken on a whole other existence entirely.  The JUUL was born from Pax labs, who started out with the PAX, a loose leaf tobacco vaporiser backed by Japanese tobacco.  In 2015 the JUUL was launched and in 2017 it became its own company to differentiate it from the PAX as a vaping device rather than a tobacco one.   As of November 2018, JUUL had 72% of the market share in the USA and was recently invested into by a big tobacco company.  Its size and dominance in the USA is not to be under estimated, where here in the UK you can have products like the Drag dominate the market, in the USA that equivalent is the JUUL.  JUUL is now making a move to invest into the UK market but is the weight behind JUUL justified or is the name simply bigger than the product?  Before we get into all of that, let’s go into the details first.

What’s in the box?

  • JUUL Device
  • 4 x flavour pods (Virginia Tobacco, Mint, Mango, and Creme)
  • USB Charging connection
  • User Manual
  • Warranty Card


  • Length (battery): 8.72 cm
  • Length (battery + pod): 9.48 cm
  • Width: 1.51 cm
  • Battery capacity- 200 mAh


About the JUUL

The JUUL is a pen style vaping device designed for ease of use and convenience.  It comes with a 200 mAh internal battery charged via the USB docking connection into a usb port.  The device simply slots into place into the connection and begins to charge.  The device is an automatic draw style system with indicator light on the front.  The power output is around 8w in total by estimate.  It has a touch technology that gives you an indicator on battery level from blue to yellow to red as the battery depletes.  It comes with a choice of 4 pods that are 17mg in nicotine which slot into place at the top and are ready to vape.


The JUUL is a really small and light device it has to be said.  It is convenient enough to carry around or throw into a bag so I can see the real appeal to using something like this.  It has a small profile so it is really handy to use when out of the house.  The touch element on the body of the device is a nice feature, allowing you to see when you need to charge the device rather than waiting for the device to lose power.  Charging time for this is only around 60 minutes via the USB port so it does charge pretty fast, with the small battery provided.  The pods are really convenient to use, simply slot them into place and it is ready to use.  Flavour from the pods is nice enough, it provides the relative taste from tobacco to mango so compared to similar devices it matches up quite well.


Taking into account what the device actually is, there aren’t many cons about the device.  It performs as well as you would expect and does the job it intends to do.  I have read fairly frequently that there is an element of pods leaking when used, although this seems to be simply a manufacturing fault rather than a product fault based on the volume sold. I will probably add that the lack of nicotine strength options is a con as well, as it makes it harder to quit entirely using something that restricts the strength level so much.   Other than that, it does its job quite well


The JUUL is a very hard device to really review effectively because what it actually is pretty much compares it to the BLU or Logic commonly found in newsagents over the country.  I think to some extent that is a fear I carry for JUUL expanding into the UK, that the misconception of what it actually is will result in far too much growth over much better vaping products.  For what the JUUL is, it is a brilliant version of that style of device, good battery life, easy to use and the touch indicator is a lovely addition as well.  For a smoker who is fearful of the big cloud machines that others use, this could well be a good choice to quit smoking at the right price, around 20 pounds from JUUL directly.  However compared to pod systems on the market today, it pales in comparison of quality and value for money, especially when you are restricted to only buying JUUL pods.  Would I recommend buying a JUUL?  Only for people who want the bare minimum from a vaping device.  This isn’t designed for vapers, it is designed for smokers who want to make the switch over so with that considered, it serves that purpose well.

JUUL may be a name bigger than a product but for the right person this may serve them well in quitting smoking.

7.5 Total Score
the world famous JUUL serves its purpose

Not too dissimilar to a basic starter pen, the JUUL is designed to switch Smokers to vaping and for that it does it pretty well. Not comparable to other, better quality products. The JUUL is best thought of as a basic quitting tool rather than a vaping device.

  • Battery life is good depending on usage
  • Easy to charge
  • Easy to use
  • Small compact design
  • Pods can occasionally leak
  • Limited strength options
  • Small battery capacity overall
  • very basic vaping device
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